Audi launches sports car TT priced at 60.34 lakh

German luxury carmaker Audi launched a new version of its sports car Audi TT in India priced at Rs 60.34 lakh (ex-showroom Delhi). Audi assumes it will help company to retain top position in Indian luxury market.

"This is the first of the five launches that we have planned in the next five months. Despite economic downturn last year we have grown," Audi India Head Joe King said.

Audi plans to launch a total of 10 products in India this year as it looks to fend off stiff competition from rival Mercedes-Benz.

The company, which sells various popular brands including A3 sedan and Q5 sports utility vehicle, was overtaken by Mercedes-Benz in the January-March period of 2015.

While Audi posted a growth of 15 percent in the March quarter at 3,139 units, Mercedes-Benz  sold 3,566 units, up 40 percent from the year-ago period.

Audi posted a record sales in 2014-15 by selling 11,292 units, up 11.51 percent from 10,126 units

sold in 2013-14 and retained its top position in the Indian luxury car market ahead of rival Mercedes-Benz, which also clocked record sales in FY15 at 11,213 units, up 17.5 per cent from 9,548 units sold in the previous year.

ASUS launches ZenFone 2 with 4GB ram, priced 22,999

Asus India launched the successor to their much-loved Zenfone range in the Asus Zenfone 2,priced Rs 12,999 onwards.The Zenfone 2 improves on every aspect and is also the first phone in the world to feature 64-bit dual channel 4GB RAM.
Asus launched two models of the Zenfone 2, The flagship model (ZE551ML) that features a 5.5-inch full HD IPS display and is powered by 2.3 GHz Intel Atom Z3580 processor, PowerVR G6430 GPU

and 4GB dual channel RAM. Will be priced at Rs 22,999 for 64GB storage and Rs 19,999 for 32GB storage.
The second variant of Zenfone 2 (ZE550ML) comes with a 5.5-inch display with 1280 x 720 pixels resolution, runs on 1.8Ghz quad core Intel Atom processor and 2GB RAM and is priced at Rs 12,999. The fourth variant is for Rs 14,999 and comes with a full HD display, 1.8 GHz quad core processor, 2GB RAM and 16GB storage.
Other common hardware specifications include, microSD slot for expansion (up to 64GB supported), dual SIM with dual active and a 3,000mAh battery. Connectivity is taken care of with 4G, WiFi, WiFi Direct, Bluetooth 4.0 and GPS. The phones come with Android 5.0 and run a new version of the Asus ZenUI that Asus claims has over 1000 enhancements. For camera enthusiasts, the Zenfone 2 has

a 13MP camera with f2.0 aperture and a dual tone LED flash. It uses Asus's proprietary pixelmaster 2.0 technology that automatically adjusts the maximum contrast ratio of the image for improved photographs in any scenario. The front 5MP camera also has a f2.0 aperture with 85 degree wide

angle lens.
Improving upon the design, the Zenfone 2 is the similar size as a smartphone with 5-inch display. It

has an arc design for comfortable hold, brushed metal finish on the rear panel, and continues with the concentric circle pattern on the front. Volume buttons are now placed on the rear center making the phone easy to use for right as well as left hand users.
As like other Zenfone devices, the Asus Zenfone 2 will be available exclusively on Flipkart. Pre registration started for all the variants.