Monday, July 13, 2009
Mint arrives in Chennai
Chennai: HT Media's business daily Mint, in an exclusive content partnership with The Wall Street Journal is now national. With the launch of the Chennai edition on 13 July, Mint now has a national footprint that includes New Delhi, Mumbai, Bangalore, Kolkata, Chandigarh and Pune. With an introductory price of Rs 3.50, Mint will now provide discerning readers in Chennai the same Clarity that the rest of the country has so overwhelmingly embraced. Available 6 days a week, the daily brings with it an exhaustive suite of offerings - Markets Watch, Campaign and the weekend magazine, Lounge. The launch excitement will culminate on 12 August with a high-profile Clarity Through Debate event that will focus on the key issue of Financial Inclusion. With panelists that include policy makers and business leaders from both the public and private sectors, the event will underscore Mint's commitment to bringing Clarity in Business to issues that matter.Mint was created to address the growing reader demand for Clarity in Business. Says Rajiv Verma, CEO, HTML, "Mint's spectacular readership numbers have validated our belief that there is a market for unbiased, jargon-free reporting and analysis in the business news domain, across formats". In just over 2 years, Mint now has a readership of 200,000 every day. Mint is a strong and growing No. 2 player in the category.
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