Audi launches premium sports car R8 LMX

German luxury car maker Audi today launched the limited edition sports car 'Audi R8 LMX' in
India priced at Rs 2.97 crore (ex-showroom Delhi).

Claiming that Audi R8 LMX is the the first production car with laser high beam lighting in India, the company said its production run is limited to only 99 vehicles globally.

Highlighting the significance of the new lighting technology, the company said the laser spot offer a higher range of visibility enhancing the safety aspect. The lights are activated at a speed of 60 kmph and above.
The laser light spots one laser module per headlight generates a cone of light
with twice the range of the all-LED headlight.
 The car is the fastest Audi R8 ever which can accelerate
from 0 to 100 km/hr in 3.4 seconds and can reach a top speed
of 320 km/hr.

Commenting on the launch, Audi India Head Joe King said:"Audi has always been at the forefront in lighting technologies. Audi was the first luxury car manufacturer to bring LED headlights in India...the introduction of the laser headlight to the Audi R8 LMX underscores our leading position
in lighting technology."

The combination of LED and laser high beam lighting was used for the first time on the new Audi R18 e-tron quattro at the 24 Hours of Le Mans race last year.

"Audi is thus continuing its tradition of using racing to test new technologies destined for production. The limited-edition Audi R8 LMX is the first production car in India to come equipped with laser high beam lighting, a particularly brilliant innovation integrated in a sports car,"
Kind added.
He said with the launch of this new model the company will be able to further enhance its position in the Indian market, where it sold 10,851 units crossing the 10,000 milestone for two years in succession.

Audi India's sales zoom up

German luxury car manufacturer's subsidiary Audi India Friday reported a 153 percent rise in its sales during November - 256 cars against 101 in the same period last year.

"We attribute this success to our customers as well as our business partners who truly appreciate our luxurious sporty design and progressive cutting edge technology," said Audi India head Michael Perschke.

The company's sales dudring January-November jumped 80 percent and stood at 2,791 cars from 1,550 cars in the same period last year.

The company expects to continue on its growth trajectory in 2011 with new launches and opening of new showrooms.

"We are confident that we will further this positive trend in 2011 with the opening of our new showrooms in Delhi and Chennai early next year," Perschke said.

According to him, the product line would also be enhanced with the launch of flagship - the Audi A8 L and the all new super sports car Audi R8, equipped with the powerful V10 engine.

Globally the company reported that the first eleven month of the year were its best ever in terms of sales with a growth of 15.3 percent and which stood at over one million cars.

"Between January and November 2010 the brand sold around 1,003,900 cars, beating the sales figures of the previous best year in the company's history (1,003,469 cars in 200")," the company said in a statement.

"This upturn was driven by high growth rates in China and the growing success in the United States. Audi continues to hold its No.1 position in China and Europe and retain its market leadership in the SUV segment in India," the statement added.

Currently Audi offers a range of models in the country which includes Audi A4, Audi A6, Audi Q5, Audi Q7, Audi TT and the super sports car Audi R8.